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IAB Europe, in partnership with IAB Tech Lab launched the Transparency and Consent Framework (TCF) v2.0 on August 2019. The framework states that their aim is to increase consumer transparency and choice, management by digital properties of consent and compliance, and industry collaboration that centres on standardisation. IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.
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