Compliance with privacy laws means always staying on top of changes at the legislative level. Recently, China enacted its privacy law, the Personal Information Protection Law of the People's Republic of China (PIPL). It comes into effect Nov. 1, 2021. It contains stricter provisions on data processing and relies mainly on end-user notice and consent. Penalties for violating the law include fines for nearly 50 million RMB (Chinese currency) or 5% of an organization's annual revenue, based on the previous year's total.
The law now mandates end users' explicit consent for a website to collect personal information. Personal information, as defined under the Chinese law, is any information that relates to an “identified or identifiable natural person."
This change requires a "re-publish."
Why does this matter?
The Osano banner now provides the end-user more information to help them make an informed decision on whether they consent to cookies. Users can opt-in or opt-out, whereas previously, the default was opt-in. If users don't make a choice, the assumption is they don't want cookies deployed for tracking, analytics, personalization or marketing.
The new Chinese banner ensures:
- Compliance with China's law.
- User empowerment to make their own choices.