The writing has been on the wall for some time: The rules surrounding third-party cookies used for online tracking, advertising efforts and even routine website functionality would have to change to accommodate evolving customer expectations of privacy. When Google announced it would phase out third-party cookies earlier this year, it seemed to signal the end had come for their use, and the online advertising industry would need to look for alternatives. But that's not entirely true. Cookies are still a viable way to gain insights and, if utilized properly, can abide by compliance requirements. Join us for this privacy education web conference to hear from industry experts.
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