It’s Time for Privacy Pros to Make a Strategic Shift
The importance of effective data privacy can no longer be ignored.
Read NowGet an overview of the simple, all-in-one data privacy platform
Manage consent for data privacy laws in 50+ countries
Streamline and automate the DSAR workflow
Efficiently manage assessment workflows using custom or pre-built templates
Streamline consent, utilize non-cookie data, and enhance customer trust
Automate and visualize data store discovery and classification
Ensure your customers’ data is in good hands
Key Features & Integrations
Discover how Osano supports CPRA compliance
Learn about the CCPA and how Osano can help
Achieve compliance with one of the world’s most comprehensive data privacy laws
Key resources on all things data privacy
Expert insights on all things privacy
Key resources to further your data privacy education
Meet some of the 5,000+ leaders using Osano to transform their privacy programs
A guide to data privacy in the U.S.
What's the latest from Osano?
Data privacy is complex but you're not alone
Join our weekly newsletter with over 35,000 subscribers
Global experts share insights and compelling personal stories about the critical importance of data privacy
Osano CEO, Arlo Gilbert, covers the history of data privacy and how companies can start a privacy program
Upcoming webinars and in-person events designed for privacy professionals
The Osano story
Become an Osanian and help us build the future of privacy!
We’re eager to hear from you
Updated: March 21, 2023
Published: August 4, 2022
While the internet makes it easy for users worldwide to visit your site, that doesn’t mean English is the preferred language of said users. Though the language is widely spoken, not everyone who comes to your site can understand it (fluently or otherwise).
This is especially important to consider if your site uses cookies: It’s best practice to provide cookie consent dialogue and policies to visitors in their preferred language. Why? Valid consent must be informed, and it can’t be informed if it can’t be understood.
The European Union’s ePrivacy Directive, also known as the “Cookie Law,” requires informed consent before storing most cookies on a user’s device and/or tracking them. Under Article 5 of the directive, consent requires that the user has been “provided with clear and comprehensive information” about the purposes of the cookie. The first step in communicating clear information is to make sure the recipient of that information — your website’s visitor — can understand it.
The General Data Protection Regulation (GDPR) also requires that a request for consent be given in an intelligible and easily accessible form, using clear and plain language. Recital 42 of the GDPR posits that, in order for consent to be informed, the data subject must be made aware of why your company is processing their data.
When it comes to protecting a customer’s right to privacy — while simultaneously retrieving data needed to create effective marketing campaigns — marketers have a tricky job at hand. Particularly when it comes to cookie consent pop-ups.
These must not only be specific to a data subject’s location, but they must also be in that subject’s preferred language. And, as Recital 58 of the GDPR suggests, visualization may even be necessary to avoid a data subject’s struggles in understanding or misconstruing concepts like online advertising.
Luckily, cookie consent tools are available. These help marketers customize their consent pop-ups so that they do, in fact, cater to a data subject’s geographic location and preferred language.
Tools like Osano’s also track a user’s consent over time, yielding reliable consent record-keeping relative to cookies. And because GDPR regulations change from country to country, this is a vital tool.
Obtain valid consent today with the use of a consent management platform, and skip the worry, hassle, and potential penalties that come with non-compliance.
Are you in the process of refreshing your current privacy policy or building a whole new one? Are you scratching your head over what to include? Use this interactive checklist to guide you.
Download Now
Osano Staff is pseudonym used by team members when authorship may not be relevant. Osanians are a diverse team of free thinkers who enjoy working as part of a distributed team with the common goal of working to make a more transparent internet.
Osano is used by the world's most innovative and forward-thinking companies to easily manage and monitor their privacy compliance.
With Osano, building, managing, and scaling your privacy program becomes simple. Schedule a demo or try a free 30-day trial today.