Account-Based Marketing Manager

Compensation

The Role 

• You will play a key role in facilitating the implementation of a multi-segment target accounts strategy, encompassing strategic 1:1 and 1:few campaigns, as well as programmatic ABM initiatives at scale.  

• Collaborate closely with sales, operations, demand marketing, partner marketing, product marketing, content, and sales enablement teams to drive the execution of impactful programs. 

• Craft personalized messaging tailored to each account, persona, journey stage, and target audience. 

• Launch targeted advertising, paid social, email, and direct mail components.  

• Coordinate within our portfolio of digital and field campaigns for enhanced engagement.  

• Develop personalized 1:1 content experiences that directly address account pain points.  

• Conduct account-specific research, supporting sales enablement, and coordinating follow-ups with cross-functional teams.  

• Build innovative target account list design and sourcing leveraging existing lists, intent data, enrichment, and social signals. 

• Ensure regular communication of metrics and program status with key stakeholders, and actively engage in the analysis, innovation, and measurement of program effectiveness based on performance data, feedback from sales, and a comprehensive understanding of the business.

About You 

• You have 5+ years of experience in account-based marketing, preferably in an early-stage SaaS startup environment.  Previous experience in field marketing or an SDR role is a plus!  

• Even better, you may have some knowledge in a regulatory environment (risk/compliance/risk, legaltech, cybersecurity, or data privacy). 

• You have demonstrated ability designing and executing ABM strategies cross-functionally, working with sales leadership, product marketing, enablement, demand and operations.  

• You have proven dashboards and metrics that clearly show results and communicate program effectiveness based on performance data, feedback from sales, and understanding of business  goals.  

• You take initiative when it comes to documentation, building knowledge bases and processes that span “just-in-time" learnings, knowledge retention, and initiative adoption.   

• You take pride in your communication and see it as a representation of your brand. You understand that clear, concise communication builds rapport and trust.   

• You’ve worked with HubSpot (or a similar CRM), DemandBase or similar ABM platform, Uberflip and other personalization tools and know your way around Microsoft tools (we use Word, PowerPoint, Outlook, and Teams at Osano).   

Why Us 

• We’re a welcoming team that's dependable, curious, moves fast, and full of talented people! 

• We’re a B-corporation with a mission that matters, and we’re in a high-growth space with even more potential. 

• You’ll become a privacy expert, including the opportunity to obtain your Certified Information Privacy Professional credential. 

• You'll have access to our training program, well-defined career paths, and a leadership team that values professional development! 

Benefits 

• Fair-pay compensation (provided below) and ownership interest/equity!   

• Unlimited paid time off + a requirement to take at least two weeks off per year.   

• We're a Best Place for Working Parents and offer paid parental leave for all new parents + we believe that family (however you define it) always comes first.   

• Osano sponsors individual premiums at 100% and dependent premiums at 50% for Medical, Dental, and Vision insurance via Aetna.   

• A fully + permanently remote company so you can work from anywhere in the U.S.   

• Receive a Macbook + $1,000 to craft your home workspace   

• Annual company trip designed to foster connection, creativity, and having fun!   

• Mental health benefits with free memberships to mindfulness + talk therapy services