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Hello all and happy Thursday! 

Without a doubt, data privacy is complicated for businesses. That’s why companies like Osano exist—to make compliance easier.  

But because businesses carry such a heavy burden when it comes to data privacy, it can be easy to forget about how complex data privacy is for other stakeholders, like consumers. Consumers often don’t know about their rights, what’s acceptable and unacceptable business practice, why data privacy regulations matter and how it affects them, or what they can do when they feel like their rights are being violated.  

That’s all changing fast. 

In connection with Data Privacy Day, California’s attorney general made a statement regarding a recent sweep of businesses subject to the CPRA, issuing out notices of noncompliance for a variety of reasons. Chief among them were notices that businesses were failing to acknowledge data subject access requests (DSARs) from a consumer data privacy rights tool called Permission Slip. 

Developed by Consumer Reports, Permission Slip automates various types of DSARs for consumers. It joins other consumer-facing tools, like the Global Privacy Control, which enables consumers to make their data collection preferences just once, rather than clicking “Accept” or “Reject” on every website’s cookie banner. 

What do these different B2C data privacy tools mean for us? 

Consumers are becoming better equipped and more educated about their data privacy rights. In the future, these tools might become like ad blockers—something that almost everybody uses before browsing the web. At the very least, the existence of Permission Slip and Global Privacy Control mean that some portion of the population will be automatically sending out requests and consent preferences that businesses are obligated to honor. 

For businesses still coming to grips with their data privacy responsibilities, it’s a good idea to keep an eye on the developments in the B2C privacy space—they could be a bellwether of things to come. 



Top privacy stories of the week


How much of a threat Is TikTok, really? 

In this episode of Wired’s Gadget Lab podcast, the hosts explore the reality of the TikTok's cultural and national security impact, including privacy concerns surrounding its search function, its algorithmic content recommendations, and its link to the Chinese government. 

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Scientists are getting eerily good at using WiFi to 'see' people through walls in detail 

Carnegie Melon researchers have developed a method for detecting three-dimensional shapes of the human body using only WiFi routers. While the authors attempt to position this technology as a positive development for privacy rights, they also state that, “this technology may be scaled to monitor the well-being of elder people or just identify suspicious behaviors at home.” 

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Big changes coming for GDPR enforcement on Big Tech in Europe? 

The European Commission will now require regional data protection authorities to share bi-monthly reports on major investigations. While the update might seem like a dry procedural change, experts believe it will significantly expedite Big Tech investigations and improve enforcement. 

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EU Commission preps national authorities on Digital Services Act implementation 

The European Commission recently gave a presentation to the relevant national authorities laying out key points for the enforcement of the Digital Services Act, or DSA. The presentation included guidance on how very large online platforms must be regulated, the governance structure for local DSA authorities, information sharing, and more. 

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California Attorney General Rob Bontas launches CCPA/CPRA sweep 

In connection to Data Privacy Day, California AG Rob Bontas’s office issued another sweep of CCPA/CPRA violation notices. In a statement, AG Bontas indicated that the notices were primarily in relation to failing to comply with consumer Do Not Sell requests and failing to process data subject access requests (DSARs). 

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More advertisers are using clean rooms, but not to their full potential, research says 

According to the IAB’s 2023 State of Data report, two-thirds of advertisers “leveraging privacy-preserving technology” were using data clean rooms. Data clean rooms allow advertisers, publishers, and platforms to use first-party data in a privacy-conscious way, but they offer greater capabilities than what advertisers are currently leveraging. 

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CPPA updates meeting materials in advance of CPRA rulemaking session 

The California Privacy Protection Agency (CPPA) has updated its page on an upcoming board meeting scheduled for this Friday. The meeting materials indicate that the CPPA will hold some rulemaking activities during the board meeting. 

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Osano is one of Austin’s Best Places for Working Parents 

We are proud to be counted as one of Austin's best places for working parents in recognition of our family-friendly practices that help our employees and our business thrive! Whether it's your partner, children, close friends, or furry companion that you count as your family, we strive to create a workplace that supports both your career and family life.

If you’re interested in working at Osano, check out our Careers page! We might have the perfect opportunity for you. 

Schedule a demo of Osano today

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