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Hello all, and happy Thursday!  

There are lots of interesting stories in this week’s newsletter that I’d love to dig into, but in the interest of your time, I’ll limit myself to just one. Given the recent update to the CPRA enforcement timeline, it seems best to turn our attention to the Golden State. 

Lawyers and privacy experts met at the California Lawyers Association Privacy Summit a few weeks ago. Notably, the summit included several panels hosted by privacy regulators (including California Privacy Protection Agency [CPPA] Deputy Director Macko)—and anytime a regulator speaks, it’s worth listening. Here are some of the takeaways that stood out to the Osano team in the event coverage: 

  • 2024 may very well be the year of privacy enforcement in California. As we covered last week, CPRA enforcement is live, and regulators are eager to show their bite matches their bark. 
  • The top priorities regulators identified for enforcement centered on privacy notices, opt-out-of-sale/sharing rights, and children’s privacy. 
  • Potential fines expected to be "significant," and other remedies (such as providing annual reports, being prohibited from business-critical activities, being subject to ongoing monitoring) are being considered too. Notably, CPPA Deputy Director Macko said that the Agency’s typical investigation uncovers “hundreds or even thousands of violations.” Regulators can seek fines of up to $7,500 per violation under the CPRA. 
  • Regulators’ current sweeps are focused on streaming services and employers’ compliance. 
  • Although the CPRA cure period has expired, regulators signaled that they would consider factors such as (1) cooperation during investigation, (2) good faith effort to comply, and (3) whether other remedies are available. 
  • The CPPA and Attorney General are looking at how companies are operationalizing privacy beyond just paying lip service to their privacy policies. 

All in all, CPRA regulators seemed intent on showing that they are serious about enforcement. This can all seem pretty intimidating, but it’s important to remember: CPRA enforcement isn’t about generating revenue for the state of California; it’s about protecting Californian consumers. Regulators can and will look favorably at businesses that are doing their best effort to get compliant. 

Best, 

Arlo 


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If you’re interested in working at Osano, check out our Careers page! Right now, we’re looking for a Lead Privacy Architect—check out the job description here to see if you’d be a good fit.

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