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Hello all and happy Thursday!   

This week, the Osano team is spending quality time with one another in the Austin Hill Country during our annual team trip. We’re a remote-first company, which makes these in-person team events all the more essential as we celebrate our accomplishments in the past year and gear up for an even bigger 2023. 

Privacy doesn’t wait for team bonding however; it’s been a big week for data privacy! Perhaps most significantly, President Biden raised the importance of data privacy regulation in his State of the Union address. While the American Data Privacy Protection Act (ADPPA) still languishes in Congress and may or may not be enacted into law, the President’s remarks underscores just how much data privacy has come to the fore in public discourse.  

The public and their representatives are starting to see why data privacy matters and why regulation that supports privacy is so essential. Whether the ADPPA becomes law remains to be seen, but it seems like there’s a lot of appetite for an American federal data privacy regulation regardless. When such a law hits the books, the Osano team will have your back. 



Top privacy stories of the week


Lexology’s 10 most significant trends in privacy 

The past year has been a busy one in the privacy world. The way businesses transfer data, the way authorities enforce regulation, and more have evolved drastically. Lexology tracks the top 10 most significant trends expected to impact privacy in the new technologies sector in 2023. 

Read more 

California Attorney General’s new privacy enforcement targets are apps and opt-outs 
The California Attorney General has announced an enforcement sweep with a particular focus on mobile applications, specifically popular apps in the retail, travel, and food service industries, as well as data subject access requests submitted by authorized third-party applications such as Permission Slip. 

Read more 

Proposed CPRA regulations finalized; CPPA targets April effective date 

During its latest meeting, the California Privacy Protection Agency voted to finalize its proposed CPRA regulations. The rulings relate to subjects such as data processing agreements, consumer opt-out mechanisms, mandatory recognition of opt-out preference signals, dark patterns and consumer request handling. Barring any unforeseen delays, the regulations are expected to take effect in April ahead of CPRA enforcement beginning July 1. 

Read more

Biden addresses data privacy in State of the Union address 

During the State of the Union address, President Joe Biden addressed the need for greater data privacy legislation int he U.S., stating, “It’s time to pass bipartisan legislation to stop Big Tech from collecting personal data on our kids and teenagers online. Ban targeted advertising to children and impose stricter limits on the personal data that companies collect on all of us.” 

Read more 

Cheering emerging PETs: Global privacy tech support on the rise 

The development of privacy-enhancing technologies, or PETs, is changing the way that businesses collect and process consumer data. Many of these technologies rely on machine learning approaches with baked-in data privacy principles to analyze data without violating consumer rights. 

Read more 

Research: Americans don't understand what companies can do with their personal data 

A new report from the Annenberg School for Communication reveals that the vast majority of Americans don’t understand the fundamentals of data privacy and internet marketing. Using a sample of 2,000 Americans, the survey revealed that 77% of Americans received a failing grade when answering a 19-question data privacy quiz. 

Read more 

If you’re interested in working at Osano, check out our Careers page! We might have the perfect opportunity for you. 

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