If You Build It, They Will Come

  • by Osano Staff
  • · posted on March 10, 2022
  • · 3 min read
If You Build It, They Will Come

Hello, Everybody! 

No, no, I’m not Dr. Nick. My name is Seanna (Shaw-na) Tucker, and I’m just joining Osano as its Senior Content Strategist. As I get into the privacy game, I wanted to pop in and give a big hello before diving into the latest news and interviews this week. 

When I think about privacy, I’m thinking about gaining trust, which is where today’s actual topic comes in: “If you build it, they will come.” It’s the precise idea that rolled around in my mind as I founded my previous company’s Pride employee resource group (ERG). I was struggling to connect with my LGBTQIA+ peers — or even find them — and knew I needed to build a place where we could all connect. But at our first meeting, it was evident that we had a ton of allies and very few queer folks. 

After our first few meetings, many well-meaning team members brought this to my attention. “Are you sure you want so many allies involved? Won’t that alienate members of the community?” It’s a valid question, but here’s what I had to explain: Because plenty of queer people aren’t “out” at work, it’s best to leave our ERG open to allies so that those who don’t publicly identify as queer feel comfortable attending. The moment we make it “queer-only” is the moment we force people to decide whether they want to be "out" at work or not.  

On a small scale, that’s exemplary of how to build trust: by allowing people to show up without being “outed” — or without having their personal data spread around. When it comes to privacy, it’s about being thoughtful with what someone gives you in return — so that when you do build it, people will feel safe enough to come.

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About The Author · Osano Staff

The Osano staff is a diverse team of free thinkers who enjoy working as part of a distributed team with the common goal of working to make a more transparent internet. Occasionally, the team writes under the pen name of our mascot, “Penny, the Privacy Pro.”