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Most of the time, when you read a new law, the most important detail is the effective date. After all, that's the date you must comply with the law, right?

While that's true for California's newest privacy law, there's a catch: the California Privacy Rights Act contains a provision requiring that organizations must be able to provide consumers access to all the data collected about them starting a full year before the law becomes effective on Jan.1, 2023. So, if your roadmap to comply with California stretched over the next two years, you'll want to pay attention to this.

It's a sneak provision that could bite you, if not.

In this week's lead story, journalist Sam Pfeifle explains in-depth what you must do to comply with the California law. But here are the highlights on key changes within the CPRA:

  • Even companies that simply "share" data are now covered by the CPRA, it's not just those that sell it.
  • You must tell consumers the service providers and third parties with whom you share data.
  • If a consumer asks that you delete their data, you also have to extend that deletion to anyone with whom you've shared that data.

These provisions operationalize the CPRA's requirement that consumers have the "right to access" their data. Under the previous law, the California Consumer Privacy Act, this was called the "right to know," but its name was revised. 

It's an important enough topic that we're going to have a Twitter Spaces chat about it this week. If you're interested in learning more about how to comply with the CPRA's look back, join us Thursday, Oct. 14, for a 20-minute briefing at this link. For details beforehand, or if you're just not into Twitter, check out Sam Pfeifle's piece for us below. 

Enjoy reading, and I'll see you next week!

How to comply with that sneaky 'look-back' provision in California's new privacy law

We’re closing in on Jan. 1, 2023, when the California Privacy Rights Act (CPRA) will come into effect. It replaces the California Consumer Privacy Act, making it look a bit more like Europe’s privacy law. And while the effect date is technically 2023, there’s a sneaky provision embedded in the legislation that requires organizations to be able to show consumers all the data you’ve collected about them starting on Jan. 1, 2022. A whole year ahead of time. Here’s what you need to do to prepare. 
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