Disney deal aims at delivering targeted advertising that doesn’t rely on third-party data
Between a lack of browser support and regulatory burden, the use of third-party cookies is on its way out. But that begs the question: How will companies deliver personalized, targeted advertisements that matter to consumers?
A recent deal between Disney and The Trade Desk — a global ad tech company — will enable brands to target automated ads across Disney properties using first-party data gathered by Disney and The Trade Desk. The deal serves as an example of the “walled garden” approach to targeted advertising.
California Privacy Protection Agency officially commences CPRA rulemaking process
On July 8th, the California Privacy Protection Agency (CPPA) began the rulemaking process that will establish proposed regulations under the California Privacy Rights Act (CPRA). The 66 pages of proposed regulations include rulings on topics such as data minimization, global opt-out preference signals, and more.
European Data Protection Board issues statement on EU-Russia data transfers
The European Data Protection Board (EDPB) has published an opinion stating that Russia is “no longer a contracting party” to EU legal frameworks and protocols. Without EU recognition or an adequate finding by the European Commission, companies can only transfer data to Russia using the instruments provided for in Chapter V of the GDPR.
Episode 1 of the Privacy Abbreviated podcast is out!
Together with guests from across the privacy industry, Osano’s Catherine Dawson and BBB National Programs’ Dona Fraser discuss current trends in privacy and offer insights into the complexity of the data privacy landscape. Catherine serves as Osano’s Chief Privacy Officer and General Counsel, while Dona works as the Senior Vice President of Privacy Initiatives at the BBB National Programs.
In episode 1, they interview guest speaker Daniel Solave, a law professor at George Washington University. Over the course of the podcast, Dan, Catherine, and Dona discuss the impact of new data minimization principles, the chances and implications of the proposed American data Privacy and Protection Act, and how businesses can build a robust privacy program that sets them up for success for the future of data privacy.
Listen to episode 1 and subscribe today