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Osano Cookie Consent

Osano & Google Consent Mode 

What is Google consent mode? How does it integrate with Osano? Do you need to upgrade to Google consent mode v2? To get answers to your questions, keep reading.

As of March 2024, Google introduced Google consent mode v2 to comply with EU regulations. If you use Google services and target European users, you may need to upgrade.

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Osano Cookie Consent

Google Certified CMP Partner for Google Consent Mode

Osano is dedicated to helping Google users manage their data while maintaining the highest privacy standards around the globe. As a Certified Google CMP partner, we help users of Osana Cookie Consent: 

  • Integrate seamlessly with Google Consent Mode 
  • Manage user consent data and collect data from Google services in compliance with GDPR, CCPA, and other U.S. and global privacy laws 
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Google Ads EU Requirements

Certified for EU Compliance

Publishers and developers using Google AdSense, Ad Manager, or AdMob are required to use a CMP that’s been certified by Google when serving ads to users in the European Economic Area (EEA) or the UK. 

Google-approved CMPs undergo rigorous testing and approval for data handling, consent management, and privacy adherence. As a Certified Google CMP Partner, Osano’s team is here for any support and documentation you need to integrate Osano Cookie Consent with Google Consent Mode. 

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Get Started with Osano CMP

Book a Demo

What is Google Consent Mode?

What It Does

Google Consent Mode lets you communicate your users’ consent choices made on cookie banners to Google tags or SDK. When that occurs, these tags can adjust their behavior and comply with users’ choices. As a result, you can respect user privacy choices when measuring conversions and remarketing users. 

What It Doesn't Do

Consent mode does not provide a consent banner or widget. Instead, it interacts with your CMP (such as Osano Cookie Consent) to register user consent choices and dynamically adapt the behavior of Analytics, Ads, and third-party tags that create or read cookies.  

Do You Need It?

If you use: 

  • Google Ads 
  • Google Tag Manager 
  • Google Analytics  
  • GTag 
  • Conversion Linker 
  • Floodlight 
  • And you target users 

you need to enable Google consent mode. Without it, no data will be sent to your Google advertising platforms, which will adversely affect measurement, reporting, audience creation, and remarketing efforts. 

If you are an Osano user and need to integrate Google Consent Mode, you can do so in a few steps: here’s how. 

If you use Google Consent Mode and you do business in the EU, you may need to upgrade to Google Consent Mode v2.

What's New in Google Consent Mode v2?

Updated to Align with the Latest EU Regulations 

The original Google Consent Mode included two tag settings, which enabled users to communicate consent choices to Google tags that measure digital channel and advertising performance:  

  • Analytics_storage: Does the user consent to data being used for analytics? 
  • Ad_storage: Does the user consent to their data being used for advertising? 

Permission is granted or denied via a site’s cookie banner. 

New Tag Settings for User Data and Personalization 

To comply with the Digital Markets Act in the EU, which went into effect in March 2024, Google Consent Mode v2 introduces two new tags: 

  • Ad_user_data: Does the user consent to their personal data being used for advertising purposes? 
  • Ad_personalization: Does the user consent to their data being used for remarketing? 

Do I Need to Upgrade to v2? 

If you do these things: 

  • Use Google Analytics, Google Ads, and Google Tag Manager 
  • Use ad personalization and remarketing features
  • Target users in the European Economic Area (EEA) 

You will need to upgrade to Google Consent Mode v2.  

Importantly, publishers and developers using Google AdSense, Ad Manager, or AdMob are required to use a CMP that’s been certified by Google when serving ads to users in the European Economic Area or the UK. 

Google-approved CMPs undergo rigorous testing and approval for data handling, consent management, and privacy adherence.  As a Certified Google CMP Partner, Osano’s team is here for any support and documentation you need to integrate Osano Cookie Consent with Google Consent Mode. 

Upgrade to v2 now.

Additional Resources

Certified Google CMP Partner

Why Use Osano with Google?

Osano Cookie Consent has been rigorously tested and approved by Google for data handling, consent management, and privacy adherence. Osano helps companies comply with complex and rapidly changing regulations in over 50 countries and 45 languages around the world.

Together Osano and Google Consent Mode v2 help you effectively and efficiently manage data from Google services wherever you do business.

Cookie Consent by Osano

Maximum Compliance. Minimum Effort.

Osano Cookie Consent is the industry-leading consent management platform with the reliability, flexibility, scalability, and ease-of-use you need to maintain compliance and work efficiently.  

  • Developed and maintained by privacy experts
  • Compliance with regulations in 50+ countries and 45 languages
  • Out-of-the-box banner templates and brand customization
  • Fast installation with a single line of JavaScript
  • Unlimited domain support
  • The industry’s only “No Fines. No Penalties” pledge  
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JOIN 1000+ Companies using Osano
An Award Winning CMP

And a Partner You Can Trust

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Testimonials

Our Customers Love Us

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"The Osano team is very knowledgeable, helpful, and accessible. I know I can expect a thoughtful and prompt response to all my questions. The platform is intuitive, easy to implement, and enables us to holistically monitor privacy compliance. We really could not be happier."

Ivanna C

G2 Reviewer

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"Osano helped us get into cookie compliance in a customer-friendly and consistent manner. Looking forward to spending less time worrying about keeping up with legal changes with Osano looking out for the many coming changes in data compliance."

Aaron L

G2 Reviewer

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"Osano is simplifying our international expansion and giving our exec team peace of mind with privacy compliance. It also has allowed us to conserve developer resources with its "one line JS" model."

Ryan W

CEO, G2 Review

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"The platform is highly intuitive, and the team has extensive legal knowledge of privacy regulations. Everything in the platform is set up for easy completion; you hardly need to contact the team for questions."

Lilla M

Digital Marketing Manager, G2 Reviewer

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"We like that [Osano] is an all-in-one solution and that it automatically searches our site to keep us compliant."

Glen B

Director of Compliance and Commissions, G2 Review

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"It is hard to keep track of third-party cookies in an enterprise where several departments can add cookies. Osano helps take that back under control."

Martin V

Information Security Officer and Software Quality Manager, G2 Review

Simplify Data Privacy Compliance

With Osano, building, managing, and scaling your privacy program becomes simple. Schedule a demo or try a free 30-day trial today.