Data Privacy Metrics: Questions From Our Webinar
August 17, 2023
With the advent of ad blockers, it seemed like we were just on the cusp of distraction-free web browsing—and then data privacy regulations had to come along. Now, nearly every website has to bombard you with cookie popups and banners before you can get to the content you actually wanted to view.
Businesses might wonder if this intrusion into the browsing experience is really necessary. The short answer? Yes.
But cookie notices don’t have to make for a poor browsing experience—in fact, they can actually increase user experience and trust. We’ll dive into the what and why behind cookie notices in this blog, as well as how using a cookie notice can ensure you stay compliant with the law and respect consumer rights.
A cookie notice is an essential tool in maintaining compliance by informing site visitors about the usage and storage of cookies on their devices. Cookies are text files created by a website that store information about the visit to make the online experience easier; for instance, cookies keep you signed in on your device, maintain your site preferences, and provide locally relevant content to enhance the user experience.
Because of data protection regulations such as the GDPR, CCPA, and others, having a comprehensive and clear cookie notice is crucial. Through cookie compliance, organizations can adhere to essential privacy regulations while fostering trust with their users by demonstrating transparency and adherence to established data privacy practices.
The GDPR is a comprehensive law designed to protect EU residents’ privacy and personal data, and website owners must comply with GDPR cookie consent requirements GDPR if they wish to process EU citizens' data.
Under the GDPR, cookies that store or access personal information on a user’s device are considered forms of data processing, meaning that businesses must obtain explicit and informed consent from users before placing non-essential cookies on their devices.
Specifically, GDPR requirements for cookie compliance include the following:
Businesses with an online presence must stay informed and updated about the CCPA (sometimes referred to by its amendment, the California Privacy Rights Act, or CPRA), which significantly protects a Californian’s privacy rights.
Specific CCPA cookie requirements include:
Some businesses running their websites on WordPress might be interested in investigating cookie plugins to make compliance simpler. Plugins can allow users to efficiently customize their cookie consent banner through an easy-to-use interface for managing user preferences regarding cookies.
However, businesses need to exercise caution when using WordPress cookie consent plugins. Often, they:
WordPress plugins are nice because they’re easy—but cookie consent is a tricky problem to solve. Ideally, cookie consent management should be handled through a consent management platform, or CMP. Each CMP has a different implementation process, however. Some may require editing your WordPress site’s functions.php file, for example.
If you use Osano as your CMP on WordPress, you may edit your site’s functions.php file, or you can use a code snippets plugin like WPCode. This way, you get the ease of a WordPress cookie consent plugin with the more robust capabilities of a fully developed CMP.
As people are becoming more aware of the implications of sharing personal information online, incorporating cookie consent tools into your website is a legal necessity and a way to ensure that your users feel in control of their data.
Using a cookie consent management tool, or CMP, is essential to efficient data privacy compliance. Several cookie consent tools are available for website owners to use to protect the integrity of individual users’ data, such as Osano. Websites running Osano will automatically deploy a cookie consent banner in compliance with the user’s local data privacy laws and language preferences to guarantee an optimal experience. A cookie consent management platform like Osano can streamline cookie management through automated processes to ensure compliance and avoid noncompliance penalties.
Along with using Osano for your cookie management purposes, consider the following for effective cookie management:
Osano can support and/or directly enable many of the best practices described above. Schedule a demo with an Osano expert to see it in action!
Not all CMPs are equal. Gain guidance on the right questions to ask and a scorecard to track different CMPs during your evaluation process with the CMP scorecard.Download Now
Matt Davis is a writer at Osano, where he researches and writes about the latest in technology, legislation, and business to spread awareness about the most pressing issues in privacy today. When he’s not writing about data privacy, Matt spends his time exploring Vermont with his dog, Harper; playing piano; and writing short fiction.