Privacy Impact Assessment Guide: 7 Best Practices to Master PIAs
One of data privacy’s greatest challenges is that it can all feel...Read Now
So, why is it necessary to manage consent across all these different channels and platforms?
When it comes to data privacy, the need for cookie consent is clear—if you’re collecting and processing personal information, laws like the GDPR and CPRA require consent. Universal consent management helps businesses comply with laws beyond just data privacy, however; an example would be the U.S.’s Telephone Consumer Protection Act (TCPA), which requires businesses to inform consumers and secure consent before communicating via text messages.
Universal consent management also helps you secure consent for legal agreements. For instance, it isn’t a regulatory requirement to include terms of service on your website—but having your consumers agree to your terms of service provides a degree of legal protection, helps set expectations with potential customers, and cuts down on abuse. Without some means of consent management, it would be challenging to know who has agreed to your terms of service and who hasn’t (and therefore should not be allowed access to your services).
Technically speaking, you can manage consent for all these different use cases individually without engaging in universal consent management, per se.
What makes universal consent management universal is that it centralizes all of these different consent mechanisms and gives you one single location to view consents across channels and platforms, significantly improving auditability and operations.
Universal consent management solutions serve as the central location for operationalizing, storing, and viewing these consents across the full spectrum of consent collection points in your customer-facing systems.
There’s a wide diversity of consent collection points that could conceivably exist within an organization. How can one solution tie into all these different forms, mobile apps, phone calls, emails, and other channels?
One approach commonly found in universal consent management solutions is to provide code that can be copied and pasted onto your webpage and to integrate into popular software solutions. Then, when a user consents or withdraws consent, it’s recorded in the universal consent management solution, which can then be audited, reported on, or integrated with for further automation.
Importantly, this can include a variety of consent types—consent to data collection, withdrawing consent for the share or sale of data, consent for secondary uses of data, consent to be contacted by different channels, and more.
Data privacy regulations are a big part of the reason why businesses are paying more and more attention to things like cookie consent, preference management, and universal consent management. But it’s also part of a larger paradigm shift—consumers are tired of being left in the dark by the businesses who are ostensibly there to provide needed products and services.
Business leaders are responding; the idea that consumer data can be collected en masse and used without concern for the consumer’s wants is quickly going out of vogue. The businesses that demonstrate they care about consumer rights are increasingly winning consumer trust (who would have thought?).
Thus, universal consent management achieves three key outcomes for businesses: compliance with data privacy and other regulations, legal protection against misuse and abuse of services, and a demonstrable concern for consumers as people with rights and preferences.
Explore the various aspects of consumer choice management in this comprehensive guide.Download Now