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Hello all, and happy Thursday!  

If you haven’t heard, the enforcement date for the California Privacy Rights Act (CPRA) is set for this Saturday, July 1 — just three months after the California Privacy Protection Agency (CPPA) finalized regulations.   

The California Chamber of Commerce isn’t happy with the enforcement date. Back at the end of March, the Chamber filed a lawsuit to extend the enforcement date since, according to them, “The CPPA did not meet the voter-imposed deadline to adopt regulations implementing Proposition 24, the California Privacy Rights Act.” As a result, the Chamber of Commerce feels businesses don’t have enough time to adjust in order to follow the new law.   

An initial hearing is set to happen on June 30 in the Sacramento Superior Court, which is cutting it pretty close for the businesses that will be impacted by CPRA. We’ve seen what enforcement can look like in California — Sephora’s $1.2 million fine for violating the CCPA in October of last year was a swift reminder of just how steep these fines can get, even in the US, where data privacy laws are a fairly new practice.  

However, it’s also important to remember that Sephora’s settlement came after a 30-day cure period, which was meant to give them time to correct their violations before the California Attorney General took action against the organization. As the enforcement window for CPRA opens, this ability to cure is beneficial for impacted organizations and those seeking guidance on the right approach to take. 




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