Vendor Management: Privacy & Security Best Practices for Brands and Publishers

Brands and publishers have a wide variety of options when selecting ad tech vendors. With the recent emergence of strong privacy and data security laws, these partnerships can create previously unforeseen reputational, legal, and financial risks. When selecting vendors, it is more important than ever for brands and publishers to consider the privacy practices of their vendors, and to ensure strong technological, legal, and organizational controls over their data. During this webinar, we’ll reveal how leading brands, publishers, and privacy experts manage their vendor relationships to ensure compliance with laws and regulations and minimize their data privacy and security exposure.

 
Osano joined the IAB and other leading privacy thinkers in a discussion about the best privacy and security practices for brands and publishers.

Key Discussion Topics:

  • What risks should I be aware of when selecting digital advertising vendors?

  • What vendor oversight requirements do new privacy and security regulations include?

  • What is the relationship between poor privacy practices and data breaches?

  • What legal and organizational controls can I incorporate into my vendor oversight program to ensure my company is incorporating best-in-class practices? 

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What's New at Osano

Chinese banner update

China passed a privacy law recently. The Personal Information Protection Law comes into effect in Nov.1 , 2021. It requires changes for obtaining consent from users for tracking, analytics, personalization and marketing. 

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AI-powered Data Discovery, "No Fines, No Penalties" Pledge, $11M in funding

Today Osano is launching our AI-powered Data Discovery feature and introducing an industry-first "No Fines, No Penalties" Pledge. In addition, we're announcing $11 million in new funding. 

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Global Privacy Control

Osano's Consent Management platform now understands and communicates Global Privacy Control signals.

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French banner consent configuration

In October 2020, the French Data Protection Authority changed its rules on cookies. This feature provides a consent-banner configuration that applies to French users and complies with the DPA's rules. 

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Nissenbaum Release

The Nissenbaum release includes "Text Customization for Consent Manager." Customers can now customize the language within your cookie pop-up. 

Release also includes "Upload Documents" for vendor monitoring. 

Privacy consulting

Osano is now offering privacy consulting in addition to our compliance software. Whether you need an interim privacy officer, a data protection officer or project-specific resources, our privacy consultants are ready to roll their sleeves up for you.

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