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Hello all, and happy Thursday!
It’s David vs. Goliath once again in the EU as NOYB (or “None of Your Business”) files an injunction against Meta in an effort to halt the tech giant from training its AI models on EU citizens’ personal data.
Starting May 27, Meta plans to use European Instagram and Facebook users’ data to train its AI, citing legitimate interests as its legal basis. NOYB founder Max Schrems argues that Meta’s legitimate interest basis was already ruled invalid for targeted advertising.
"The European Court of Justice has already held that Meta cannot claim a 'legitimate interest' in targeting users with advertising. How should it have a 'legitimate interest' to suck up all data for AI training?” said Schrems in a statement. “While the 'legitimate interest' assessment is always a multi-factor test, all factors seem to point in the wrong direction for Meta. Meta simply says that it's interest in making money is more important than the rights of its users."
I had the pleasure of interviewing Schrems on the Privacy Insider Podcast a few months back. If you want to hear more about Schrems’ perspective on data privacy and his priorities at NOYB, have a listen here.
Best,
Arlo
P.S.: If you’re familiar with NOYB and Max Schrems, then you know they’re behind an impressive number of enforcement actions for GDPR violations. Coincidentally, we’ve just launched an enforcement-related game on our LinkedIn. Check it out! (Yes, there are prizes.)
Highlights from Osano
New From Osano
Blog: AI Cookie Classification: Compliance Just Got a Whole Lot Easier
If you’ve ever managed consent for your website, then you know that cookie classification—an essential step for regulatory compliance—takes serious time. Or at least, it used to. Learn more about how Osano’s new AI-driven cookie classification saves you time.
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Blog: The Osano Privacy Enforcement Tracker Is Here: Fines, Penalties, and How to Avoid Them
"Out of sight, out of mind”—it’s human nature. But in privacy compliance, the one thing you don’t want to lose sight of is regulators’ current enforcement actions. Read our blog to learn more about Osano’s enforcement tracker and how to use it to maximum effect.
Upcoming Webinars and Events
Webinar: The Reluctant Privacy Pro: Shortcuts and Tips for Marketing, Security, IT & More
If you are in marketing, IT, HR, or any other function that handles personal or sensitive data, you may find yourself managing data privacy on top of your regular duties. How can you do right by data privacy, reserve the time and energy for your core work, and do it all without losing your mind? Find out how in our upcoming webinar.
Save Your Seat | Today at 1 PM EST!
Webinar: The Strategic Privacy Pro: How to Be a Partner, not a Blocker
Legal and compliance experts are used to being advisors—but modern privacy compliance doesn’t just require you to understand and keep up with regulations (even though that’s a full-time job in and of itself). It requires you to provide guidance on how to translate that regulatory knowledge into practice. Join this webinar to learn how to avoid being a bottleneck and become a valuable business and privacy enabler.
Save Your Seat | May 29th
Top Privacy Stories of the Week
New York Senate Committee Advances Ban on Police Use of Biometric Surveillance
The New York Senate Internet and Technology Committee has taken a decisive legislative step to confront the rapidly expanding use of biometric surveillance technologies by law enforcement. Senate Bill S5609 would prohibit police departments and individual officers from acquiring, possessing, or using any biometric surveillance systems. The bill was passed out of the committee by a 5-2 vote. The bill now moves to the Senate Codes Committee for further consideration.
New Data Reveals Importance of Privacy to Americans
The Ipsos Consumer Tracker asks Americans questions about culture, the economy, and similarly impactful topics. According to new data, two in three Americans, across party lines, believe the government collects too much data about them, among other survey results.
NOYB Seeks Injunction to Prevent Meta from Using Data for AI Training
Austrian advocacy group NOYB will seek an injunction against Meta Platforms that could lead to substantial claims if the tech giant goes ahead with plans to use Europeans' personal data to train its AI models. NOYB, or none of your business, led by privacy activist Max Schrems, said it had sent a cease-and-desist letter on Wednesday to Meta, which plans to start using personal data from European users of Instagram and Facebook from May 27.
California’s Location Data Privacy Bill Aims to Reshape Digital Consent
Assembly Bill 1355 would require businesses to secure clear, opt-in consent before collecting or sharing users’ precise location data and disclose exactly what data they gather, why they gather it, and who receives it. This targeted approach to location data reflects growing national concern over surveillance and the use of sensitive data. Currently, the bill is undergoing analysis in committee.
US Copyright Office Releases Report on Training AI and Fair Use
Recently, the Copyright Office released a “Pre-publication” version of Part 3 of its report on Copyright and AI. The release’s timing is speculated to be related to the Trump administration’s firing of Shira Perlmutter, the Register of Copyrights, amid a shakeup at the Copyright Office. Notably, the report asserted that training AI on copyrighted content will be deemed fair use or infringement on a case-by-case basis, among other takeaways.
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