Why does this matter?
The Osano banner now provides the end-user more information to help them make an informed decision on whether they consent to cookies. Users can opt-in or opt-out, whereas previously, the default was opt-in. If users don't make a choice, the assumption is they don't want cookies deployed for tracking, analytics, personalization or marketing.
The new Chinese banner ensures:
- Compliance with China's law.
- User empowerment to make their own choices.