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Everyone knows the privacy team and sales and marketing teams are natural opponents. For sales and marketing, the more you know about your prospects, the better. For privacy, the less data you need to handle, the better. Conflict between the two is inevitable, and we all just need to live with it. Right?
In reality, this picture isn't accurate. Privacy, sales and marketing are natural allies — not opponents. They have more to gain by working together than they do by working against one another. In fact, this collaboration is key to a better privacy program, better prospect insights and a better business overall.
Nobody can do it all on their own — and that goes double for data privacy. By learning how to work across teams and departments, you will strengthen your privacy program and win the support of your colleagues to boot.
What you'll learn:
How building relationships with sales and marketing can help privacy professionals overcome resource blocks and achieve a stronger compliance posture.
How privacy, sales and marketing professionals can turn customer trust into a revenue driver that shortens sales cycles.
What approach privacy professionals should take when seeking out allies in sales and marketing.
Check out some of our latest articles
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They say the third time’s the charm, but we’d be surprised if that held true for this third major swing at comprehensive federal data privacy legislation.
The Alabama Personal Data Protection Act (APDPA): The US Patchwork Gets Patchier
Alabama has joined the growing list of states with a comprehensive data privacy law. The Alabama Personal Data Protection Act (APDPA) makes Alabama the 21st state to enact a comprehensive privacy framework. The law takes effect on May 1, 2027, giving businesses roughly a year to prepare.
Oklahoma's Data Privacy Law: What Businesses Need to Know About the Oklahoma Consumer Data Privacy Act
After nearly a decade of legislative attempts, Oklahoma has joined the growing ranks of states with a comprehensive consumer data privacy law, making it the 20th state with such a law on the books. The Oklahoma Consumer Data Privacy Act (OCDPA) takes effect on January 1, 2027, giving businesses roughly nine months to prepare.