Greater customization in how a user interacts with the consent banner can be accomplished with the implementation of first-layer category control.
Cookie rules in the U.K. and the EU require sites with European visitors to display the purpose and categories of the cookies they'll drop if users accept. There are two "layers" involved when it comes to most cookie compliance laws.
- The first layer is the immediate interaction with the user, the very familiar box that asks them to "accept" or "decline" cookies.
- The second layer is user-initiated, in the event they want to know more about how their data will be collected and used.
By default, Osano uses a popup containing all opt-in categories for users accessing sites from the EU and other select locales. By toggling First-Layer Categories to "off," the popup becomes a "Manage Preferences" display. A second-layer "drawer" allows users to view and consent to the site's cookie categories (i.e., cookies used for marketing, personalization, analytics).
Why does this matter?
For Osano customers in the EU and the European Economic Area, the First-Layer categories feature offers more flexibility over how the Osano consent banner appears to customers. Sites may experience higher opt-in consent rates with First-Layer Categories off.