Privacy Laws 2025: Prepare for the 8 Laws Going into Effect
Businesses in the US will be subject to a lot more scrutiny from...
Read NowGet an overview of the simple, all-in-one data privacy platform
Manage consent for data privacy laws in 50+ countries
Streamline and automate the DSAR workflow
Efficiently manage assessment workflows using custom or pre-built templates
Streamline consent, utilize non-cookie data, and enhance customer trust
Automate and visualize data store discovery and classification
Ensure your customers’ data is in good hands
Key Features & Integrations
Discover how Osano supports CPRA compliance
Learn about the CCPA and how Osano can help
Achieve compliance with one of the world’s most comprehensive data privacy laws
Key resources on all things data privacy
Expert insights on all things privacy
Key resources to further your data privacy education
Meet some of the 5,000+ leaders using Osano to transform their privacy programs
A guide to data privacy in the U.S.
What's the latest from Osano?
Data privacy is complex but you're not alone
Join our weekly newsletter with over 35,000 subscribers
Global experts share insights and compelling personal stories about the critical importance of data privacy
Osano CEO, Arlo Gilbert, covers the history of data privacy and how companies can start a privacy program
Upcoming webinars and in-person events designed for privacy professionals
The Osano story
Become an Osanian and help us build the future of privacy!
We’re eager to hear from you
Osano Cookie Consent simplifies consent management.
Ensure compliance with regulations in 50+ countries, save resources, and maintain brand trust with out-of-the-box compliant banner templates backed by Osano’s global team of privacy experts and the industry’s only "No Fines. No Penalties.” pledge.
Osano Cookie Consent is the industry-leading consent management platform (CMP) due to its reliability, flexibility, scalability, and ease of use. Other CMPs require complex integration work to implement, expert privacy and legal knowledge to use, and hours upon hours of maintenance—often to deliver imperfect adherence. Osano provides a quick and simple foundation for robust compliance, no matter where your customers are located or what laws protect them.
Osano Cookie Consent ensures your organization can rest easy knowing its website adheres to regulations. No matter where a website visitor is located, Osano displays a cookie consent banner that complies with local regulations in the language of the visitors’ preference. Consent records are stored in a reliable quantum ledger database so you can easily audit and demonstrate compliance.
Get compliant banner templates for 50+ countries out-of-the-box
Automatically display the right banner in the right language
Stay protected by the industry’s only “No Fines, No Penalties” pledge
However you and your audience choose to connect, Osano Cookie Consent will support the compliant, consensual data collection. Osano is easy to implement on your website—requiring just one additional line of code to your website’s header—or you can implement it on dozens of the largest web platforms, like WordPress, Squarespace, and more. If you need to manage consent on a mobile app, don’t worry; Osano supports iOS and Android, too.
Install on your website with a single line of JavaScript.
Manage consent on iOS and Android
Automatically process opt-out signals, like the Global Privacy Control (GPC)
As your organization grows, Osano Cookie Consent scales with you. The platform provides multiple access control methods and consent management across multiple domains and jurisdictions. Osano is highly performant and keeps your site speedy, even if you receive millions of visitors daily.
Support unlimited domains
Fast, performant JavaScript
Limit access to consent configurations to only those who need it
Compliance solutions are only as useful as they are easy to use. If your cookie preference solution requires you to become a legal and technical expert before you can use it, you'll spend more time at a greater cost and still not be fully compliant. Osano provides compliant banner templates for data privacy regulations in 50+ countries and is easy to implement. Our global team of privacy experts continually monitors the data privacy regulatory landscape and translates those legal requirements into the platform software—so you don’t have to.
Install on your website with a single line of JavaScript
Developed and maintained by privacy experts
Customize your banners to stay on brand
Cookies are small text files stored on a user's device when they visit a website. These text files can record data on how a user behaves and interacts with a website, such as which products they’re interested in, which websites they’ve been to, and other personal information.
Cookie consent refers to obtaining explicit user consent before placing cookies or similar tracking technologies on their devices. Since cookies can reveal a lot of personal information about a user, data privacy laws require websites that use cookies to adhere to certain requirements, like:
Osano Cookie Consent includes compliant banner templates, out of the box. Automatically display compliant banners for 50+ countries in 45+ languages based on the geolocation of each visitor, ensuring you meet local laws effectively.
As regulations evolve, the Osano team updates the banner templates so you don’t have to. Push the latest compliant banners live to your website with the click of a button.
Osano's auto-discovery and auto-categorization of site tags minimize the manual effort in cookie auditing and inventory management.
Get started quickly by copying a single line of JavaScript to your webpage, significantly reducing the need for the intensive engineering effort usually required for website and mobile app consent and privacy management. Be fully implemented in hours, not weeks.
Customize banner design, tone, and color to match your website's branding. Comply with consent laws while keeping the impact on marketing effectiveness to an absolute minimum. Pre-optimized banner templates facilitate clear, compliant consent and marketing performance without requiring time-consuming A/B testing.
Osano’s simple installation maintains compatibility with your marketing tech stack, including your CMS and analytics tools, so you can be sure Osano will work seamlessly on your website.
Discover actionable tips straight from our team of legal and privacy experts through our blogs, webinars, eBooks, guides, and more.
Learn why organizations that invest in data privacy gain a return of up to $2.70 for every dollar spent.
Download NowLattice uses Osano to eliminate operational complexity, align marketing and compliance teams, and fulfill its promise of being a privacy-first organization.
Read NowDownload our checklist to learn what your first steps should be, regardless of which law applies to your organization.
Download NowWith Osano, building, managing, and scaling your privacy program becomes simple. Schedule a demo or try a free 30-day trial today.
Sign up for a demo today
Schedule a demoCreating a business and its corresponding online presence is a lot of responsibility. It can take a lot of time, research, management, and monitoring to ensure you’re doing your due diligence to protect your customers and your business from allegations of privacy violations. These days, managing cookie consent is the number one task businesses need to worry about when it comes to protecting their customers, obeying the law, and preserving their reputation.
Let’s quickly walk through four of the most frequently asked questions about cookie consent.
Cookies are small text files stored on a user’s browser that track and collect data such as their name, geographical location, IP address, and more. They can also track which web pages the user visited and how long they spent on the site.
Cookies are often used for marketing purposes and enable businesses to gain data on the sort of people their customers are. They’re a great tool for reaching your target market—but it’s important to use them correctly, or you could find yourself on the wrong side of the law.
When you visit a new website, you might see a banner pop up at the bottom of your screen with a cookie notice to accept or reject cookies or customize the type of cookies you do accept. The act of accepting cookies is cookie consent.
But it’s more complicated than just that. For instance, there is opt-in consent and opt-out consent. In the former case, you have to actually click “accept” and opt into the use of cookies before they can load on your browser. In the latter case, the banner might inform you that cookies are active and provide a link to stop them from tracking you—you have to opt out in this case.
Different laws require different kinds of cookie consent, which we’ll get into later on in the article.
In the EU, the ePrivacy directive (also called the Cookie Law) protects communications online. However, before the California Privacy Rights Act (CPRA), there were no cookie consent laws in the United States. There still aren’t any laws at the federal level, though several other states now feature regulations to protect data privacy. Most will be familiar with the EU’s General Data Protection Regulation, or GDPR. Many other countries and regions are also beginning to pass similar laws.
If your website uses cookies, the short answer is yes, you need a cookie policy. Even if your business isn’t physically located in a jurisdiction covered by a cookie consent law, you may still receive web traffic from those regions and process the personal data of people protected by such a law. While you can tailor your cookie notices to only appear to residents within a given location, asking for cookie consent from all of your website visitors is a best practice.
One of the requirements under the GDPR (and most other data privacy laws) is that consent must be freely given, specific, informed, and unambiguous. Specifically, this also means that to be compliant, website visitors must opt in before you can drop cookies onto their browser. That’s in contrast to opt-out laws, where cookies can be loaded until the user says otherwise.
Many businesses use an opt-out model when permitted by their governing law since some visitors default to rejecting or exiting cookie banners without indicating their preference. The CPRA is an example of a law that allows businesses to do this.
The CPRA’s cookie consent requirements are a little different. While the CPRA does not expressly require that a company use opt-in consent, it does require companies to disclose that cookies are being used and what the information gathered will be used for. Under the CPRA and other data privacy laws, data collected by cookies is considered personal information. The CPRA gives California residents the right to request access or deletion of their personal information, including data collected by cookies.
The basic requirements across the various laws are to first disclose that your website uses cookies, how you use them, and what rights visitors. This can be done with a pop-up notice or a banner at the bottom of the website.
A cookie consent manager uses banners or popups to collect consent, provide privacy disclosures, and meet other legal requirements. Some consumers have also started using universal preference signals, like the global privacy control, but most users still expect to indicate their consent on a cookie popup. Many laws require you to accept consent through both avenues to be compliant.
As described previously, opt-in and opt-out cookie consent popups are the two main approaches to cookie consent. There are also notice-only cookie banners, which inform the visitor that the website uses cookies but doesn’t provide any mechanism for opting into or out of their use. The only choices a user has with a notice-only banner is to disable cookies entirely in their browser or leave the website. These banners, however, are increasingly uncommon and are not compliant with most modern data privacy laws.
Not every website does cookie consent in the same way. As we mentioned, there are three different kinds of consent (opt-in, opt-out, and notice-only), and not all forms of consent align with data privacy laws.
Other regional requirements may also exist. For example, Brazil, Canada, U.S. states, and other jurisdictions all have privacy laws with different requirements for cookie consent. Some tools make it simple for businesses to properly display the appropriate cookie consent banners based on the user’s location—but what do those banners actually look like?
Let’s look at an example from Osano. We use the Osano Consent Management Platform (CMP) to manage cookies on our website. Osano CMP automatically detects where a visitor is located and delivers the corresponding banner, so if a visitor comes from an opt-out jurisdiction, a banner would appear stating that “This website stores data such as cookies to enable essential site functionality, as well as marketing, personalization, and analytics. By remaining on this website, you indicate your consent.” The banner then links to our cookie policy.
Our policy provides clear instructions on how visitors can turn off or customize their cookies, which is accomplished by clicking the Osano Cookie Consent Tool icon in the lower left-hand of the visitors’ screen (if they’re visiting a website that uses Osano to manage consent).
Users are then presented with toggles to accept or reject marketing, personalization, analytics cookies, and an option to opt out of the sale or share personal information for targeted advertising (not pictured here).
If a visitor were to come to osano.com from a jurisdiction that is subject to the GDPR, then the banner might look something like this:
Note that each country subject to this data privacy regulation has its own requirements for cookie banners.
Taking a look at cookie consent examples from other businesses may give you an idea of what sort of banner you need to display on your website.
The Osano cookie banner shown above serves as a good GDPR cookie consent example, the requirements of which dictate that an organization must:
Cookie consent must be freely given, specific, informed, and unambiguous. That is the direct language from the regulation's Article 4.
It is also common to include a link to your cookie policy that includes greater detail about the cookies your website uses. This is a great place to provide more information about cookie customization and let your users know what they are giving up when they decline unnecessary cookies such as marketing or analytics cookies.
A cookie consent manager is a software tool that helps businesses secure cookie consent from website visitors, manage cookies based on the visitor’s consent preferences, and record that consent. Osano serves as an example of this class of solutions—websites running Osano automatically deploy a cookie consent banner that complies with the visitor’s local data privacy law and language preference.
A management tool for cookie consent can be a major asset to a business seeking to remain compliant with ever-changing data privacy laws. There can be hefty fines for noncompliance. For example, Amazon was issued an $877 million fine in 2021 for GDPR violations. Most organizations won’t accrue violations at the same rate as Amazon, but fines can still be an existential threat to a growing business.
Rather than use a consent manager, some businesses opt for GDPR cookie consent plugins for WordPress or similar plugins for web tools. The trouble is that these plugins often offer bare-bones compliance. They often provide a one-size-fits-all cookie consent popup that is either excessively strict (causing you to lose out on value business intelligence) or too permissive (leaving you noncompliant in many jurisdictions).
Such plugins also lack many ancillary benefits that simplify the process. The Osano cookie consent manager, for instance, also provides cookie policy templates that are easy to tailor to your business—other approaches to cookie law compliance force you to develop those policies from scratch.
Rather than rely on plugins or subpar solutions, businesses should keep an eye out for solutions that:
Cookie consent management is a complicated topic, and we can explore only so much in a blog post. There are other questions to answer, like:
We explore these and other questions in our free ebook, Cookie Consent Management FAQ. You can download a copy here. If you're curious to learn more about data privacy software in general, just schedule a demo with our product experts
With Osano, building, managing, and scaling your privacy program becomes simple. Schedule a demo or try a free 30-day trial today.