Privacy Laws 2025: Prepare for the 8 Laws Going into Effect
Businesses in the US will be subject to a lot more scrutiny from...
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Managing data privacy manually is time-consuming and can lead to errors. Osano’s data privacy management software makes all the difference.
Streamline tasks like: data subject access request (DSAR) fulfillment and cookie consent management with automation. Make vendor onboarding safer and quicker. Conduct regular impact assessments. Keep your business compliant. See how Osano can simplify your company’s data privacy management.
Osano automates repetitive tasks so you can reduce human error. With fewer mistakes clogging up the workflow, you will have no problem staying compliant with data privacy regulations.
In fact, we are so sure of this that we offer you our “No Fines, No Penalties” pledge: If you're using our platform and you receive a penalty or fine under a Privacy Regulation issued by a Data Protection Authority that is the result of our Platform, we will pay the fine or penalty, up to $200,000 USD.
Use Osano to complete compliance tasks faster and more effectively and delegate time-consuming, repetitive tasks to our platform. With fewer instances of putting out fires, your team can become a powerhouse and get more done with fewer people.
Simplify your data privacy pipeline with Osano and avoid a bloated privacy management team.
Create a business that’s known for being privacy-focused. Osano helps you reassure your customers that their personal information is being handled responsibly and under their control.
Use the time you save through automation to create awareness programs to highlight the importance of data governance and compliance. Educate team members about the importance of protecting customer data so that it becomes a part of your business culture.
With Osano, you can give your users the peace of mind that comes with knowing their personal information is safe. Deliver quicker responses to data subject access requests and keep your users happy. Manage vendor risk to keep their data safe even with third parties.
Develop a reputation for data privacy and enjoy the customer trust and loyalty that comes with it.
Our data privacy management software gives you great value for money as well as best-in-class support. With Osano, you’ll gain dedicated implementation experts to ensure you hit the ground running, unlimited premier support, and access to rigorous product documentation and how-to guides. No more waiting for days or weeks after you send in a question, and no paying extra whenever you need help.
Manage your complete privacy program in one place—Osano. Kickstart your privacy program, save time and effort, and reduce errors and risk by automating complex compliance tasks.
Consent is the first step in building a strong data privacy program , and we help you manage it across multiple domains and on iOS and Android apps with a solution that integrates with the most common tag managers.
Get consent in compliance with the privacy regulations of 50+ countries and in over 42 languages. Keep detailed proof of consent and create audit trails all in one place.
Wherever you are—and your customers are—we will help you make sure your data collection is compliant and consensual. Implement in just one line of code in your website header. We’ve also got you covered if your website is built on one of the large web platforms, like WordPress, SquareSpace, and more. Give visitors to your website clear and concise information on how you use cookies and what information they track and collect with customized cookie banners. Give them the choice of opting out or revoking their consent any time they want.
Cookie consent is just one of the aspects of unified consent management. Osano helps you bring all consent elements—including IoT device data collection, non-cookie-based targeted advertising, communication mode and consent, and consent for legally binding documents—under one umbrella.
Additionally, your consumers also have their own preferences about what data they want to share, how often they want to receive communications, and what sort of content they’d like to see.
With Osano, you can give your consumers the ability to take control of their consent and preferences for a better user experience.
Knowing what data you have and where it is stored is an integral part of data privacy. Mapping it all on manual spreadsheets is not just time-consuming; it can be fraught with mistakes.
Allow Osano Data Mapping to automate the process for you.
Osano integrates with your business’s SSO system to discover all systems that handle personal data. Even when systems aren’t connected to the SSO—such as niche, proprietary, or shadow IT systems—Osano makes it easy for you to discover and add them to your data map.
The clear and easy-to-use visual data map shows where all your data is stored and where it flows, and helps you prioritize and manage sensitive data effectively.
Data privacy regulations require you to respond to DSARs within 30- or 45-days. Missing those deadlines doesn’t just get you in regulatory hot water; it hurts the customer experience and damages your brand. Osano processes your DSARs quickly and securely to free you up for other important tasks.
Osano can manage the entire DSAR workflow and automate the common request types. Plus, it connects with over 100 vendor systems where your data might be saved to easily manage requests across all of them.
If your data subjects live in jurisdictions that offer different subject rights, Osano provides customizable, localized rights processing. Process rights requests based on data subjects’ local laws or offer more request types above the legal minimum for a consistent user experience.
Osano gives you a proprietary database of vendor privacy practices and helps you identify third parties you can trust with your customer data.
Privacy scores give you an accurate picture of your vendors at a glance. You’ll also get access to vendor lawsuit, breach, and policy change alerts; sub-processor discovery; and vendor assessment templates.
Discover actionable compliance tips straight from our team of legal and privacy experts through our blogs, webinars, ebooks, guides, and more.
About Lattice is a leading people management platform empowering high-performing...
Read nowModern businesses have to be compliant with data privacy regulations. Everyone knows...
Read nowOnce you know what a data privacy program is on a basic level, the next question is...
Read nowAll Osanians work hard to ensure our customers have a delightful experience while managing privacy risks and staying compliant. Hear their reports on what it’s like to be an Osano customer.
"The Osano team is very knowledgeable, helpful, and accessible. I know I can expect a thoughtful and prompt response to all my questions. The platform is intuitive, easy to implement, and enables us to holistically monitor privacy compliance. We really could not be happier."
Ivanna C
G2 Reviewer
"Osano helped us get into cookie compliance in a customer-friendly and consistent manner. Looking forward to spending less time worrying about keeping up with legal changes with Osano looking out for the many coming changes in data compliance."
Aaron L
G2 Reviewer
"Osano is simplifying our international expansion and giving our exec team peace of mind with privacy compliance. It also has allowed us to conserve developer resources with its "one line JS" model."
Ryan W
CEO, G2 Reviewer
"The platform is highly intuitive, and the team has extensive legal knowledge of privacy regulations. Everything in the platform is set up for easy completion; you hardly need to contact the team for questions."
Lilla M
Digital Marketing Manager, G2 Reviewer
"We like that [Osano] is an all-in-one solution and that it automatically searches our site to keep us compliant."
Glen B
Director of Compliance and Commissions, G2 Reviewer
"It is hard to keep track of third-party cookies in an enterprise where several departments can add cookies. Osano helps take that back under control."
Martin V
Information Security Officer and Software Quality Manager, G2 Review
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Schedule a demoManaging data privacy is important. Your business relies on it and so do your customers. Automating data privacy management makes it quicker, simpler, and more accurate. Here are some ways in which Osano can benefit your business.
Whenever you automate a task you were doing manually before, you free up an employee’s time. Privacy, especially, can take up a lot of time. The thing is, most of the related tasks can easily be automated.
Data mapping is time-consuming if a person does it. Delegate it to Osano, and the process becomes faster and more accurate.
Data privacy management consists of many such repetitive tasks. Consent and data subject rights management, DSAR workflows for summary and data deletion, and privacy impact assessments (PIA) are just some of them.
Automating them not only improves your compliance with data privacy regulations, it makes your organization more efficient. That, in turn, saves you from shelling out money for fines resulting from non-compliance.
It also helps you avoid costly data breaches that are expensive to remediate and will likely lead to penalties if it turns out that the breach was due to improper data protection measures.
Data privacy regulations require you to manage consumers’ personal information responsibly. If your business is spread across multiple states, or countries, you must keep track of the differences in regulations across each jurisdiction.
Osano helps you comply with the privacy regulations of more than 50 countries. By automating your data privacy management process with Osano, you can adjust your data privacy operations to comply with all the jurisdictions under which you operate.
The data requirements of businesses are growing. The data created, consumed, and stored in 2010 was 2 zettabytes—compare that figure with the projected 181 zettabytes in 2025. That’s quite a leap from 2020 when it was 64.2 zettabytes.
This volume of customer data can be difficult to manage manually. Automation with Osano can help your business maintain privacy practices consistently, even across rapidly growing information banks.
As a business, you will have your own set of data privacy policies and handling procedures. However, sometimes, expecting people to follow them can result in inconsistencies.
Everyone can have their own interpretation of the rules. Some people might not follow all the required steps. Plus, there’s always good old human error.
Using the Osano data privacy management software for automation will give you more consistency and accuracy every time.
According to the fair information privacy principles, you’re obliged to respond to any data subject access request within a reasonable time.
If you’re doing it manually, someone will have to find the data, verify it belongs to the person who requested it, ensure that’s all of it, and send it over. If the data subject wants to amend or delete their personal information, that’s another task.
Automating the process with Osano makes it much quicker and easier, which helps improve your relationship with your customers.
Your reputation with your customers doesn’t just rely on how quickly you respond to them. It’s also dependent on how well you protect their data privacy rights and how seriously you take your data management responsibilities.
Reliable data privacy software like Osano helps you get on top of your data privacy tasks. It also helps you stay compliant with regulations. In short, it helps you follow through with your responsibilities smoothly and efficiently, keeping your customers happy.
While you do want to follow regulations to avoid fines, your focus on protecting user data isn’t just to tick some boxes. You value your customers and protecting their data is your responsibility.
Investing in the Osano data privacy management software is going that extra mile to keep your customers and their information safe.
If you’re sharing customer data with third parties, you must also make sure you can trust them to keep it safe.
Privacy management software such as Osano can help you identify trustworthy vendors, assess their privacy practices, and monitor them for legal troubles or changes in their privacy policies.
It also gives your teams a single point where they can view vendor information, such as their litigation history and data privacy score. This helps them make informed decisions without wasting time on doing legwork that’s already been done.
Using Osano to manage and track your data privacy activities helps create a documented audit trail that can’t be tampered with.
You get automatically generated audit logs with records of how personal data was handled. The platform centralizes data subject access requests and streamlines the entire DSAR workflow.
You’ll gain a record of consumer consent and consent changes, and Osano also serves as a single repository of past and ongoing privacy assessments.
In short, you have complete documentation of your processes for regulatory audits.
Data privacy regulations are becoming more stringent and widely implemented. Numerous states have implemented laws protecting customer data, and the number is expected to rise.
Future-proof your business with the comprehensive data privacy protection that comes with Osano. Let us support, streamline, and automate compliance for your business.
Our solution is extremely easy to use and gives you complete control over data compliance. We keep track of your local privacy regulations, so you don’t have to.
Whether you’re a small business on track for exponential growth or a large enterprise, Osano can help you.
Data protection has two important components: data privacy and data security. While security handles the safeguarding of data, privacy gives people ownership over what data they want to disclose and how it should be handled or shared.
One of the key ways that data privacy regulations give people ownership over how businesses handle their data is by requiring businesses to secure consent first. Under some regulations, businesses need to ask you for your data before they can collect it. Other regulations just require businesses to inform you of the collection and give you the choice of opting out.
Data privacy is also responsible for identifying what consumer data should be prioritized for protection.
Not all information is equally valuable. For example, when you meet someone for the first time, they might happily share their name. However, they might not be too keen to share their social security number or health records. Or, even their address.
It is the same for when your business collects customer information. You might store their personal information, but it needs to be categorized so you can determine how well it should be protected.
Another aspect of data privacy is that the customer should be able to see their data, correct it if it’s not updated, and ask for it to be deleted if they wish to revoke consent.
The best practices for data privacy and collection are covered in the fair information privacy principles in greater detail. Let’s take a look at what they say.
The Organization for Economic Cooperation and Development (OECD) set up the privacy principles in 1980. These eight principles provide guidance on the collection, management, and sharing of personal information and have been used as the basis for any privacy laws established since then.
Here they are:
If you collect personal data from users, what and how much you collect should be within reason. Also, it should be obtained through lawful and fair means, with the knowledge and consent of the data subject.
Any personal data you collect from your users should be accurate, complete, and kept up to date. It should also be relevant to the purpose of the collection.
The user should be made aware of why the data is being collected at the time of collection. The information can’t be used for anything else unless it is compatible with the original purpose.
If the intended purpose changes, the data subject must be notified. Additionally, the new purpose can’t conflict with the original use.
If you use personal information collected from users, it should only be for the purpose for which it was collected. It cannot be used for anything else.
You must have reasonable security safeguards. Personal information should be protected from risks such as “loss or unauthorized access, destruction, use, modification, or disclosure.”
If you’re collecting personal information from users, you must be transparent about the entire process. The data subjects should be informed of what you collect, why you need it, and how you’ll use it. They should also know who’s responsible for managing it.
This principle explains how the data subject has rights over their data that you, the data controller, have stored.
First, they have the right to know you have their information. You should inform them of what you’re collecting when you ask for their consent at the time of data collection. You’re also obliged to confirm it if they inquire whether you have their private information.
They can ask for (and should receive within reasonable time) the details of their information in a reasonable manner and in a form they can understand. You can charge for this service, as long as it’s not an excessive amount.
If their information is wrong or incomplete, they should be able to have it erased, rectified, completed, or amended.
And, if your organization chooses not to provide or denies access to their data, you have to provide a reason. Of course, the user has the right to challenge your reason.
As a business that stores user information, you are responsible for following all the privacy rules and guidelines to keep it safe. You must have adequate measures to protect the data and be transparent about how you collect and use it.
You should also have provisions to amend the user information if they request it.
It’s your business that’s obliged to follow these regulations. If the business—or the data controller—doesn’t uphold these principles, they might face consequences.
Businesses are being pulled in two directions: On the one hand, they have to collect information from customers to refine their service and product offerings. But, on the other hand, they are compelled to uphold the rights of data subjects and to protect their information by law.
Data privacy helps you keep your customers’ information safe and comply with regulations.
Data is being called “the new oil” because—let’s face it—it is valuable. You need it to stay competitive. But equally, you must justify why you collect what you collect because indiscriminate data collection is the enemy of data privacy.
The people whose data you store must know exactly what you’re storing and give explicit consent for you to do so. If, at any point, they want to revoke their consent, you are obliged to honor their request.
We already have laws about it, such as the GDPR and CCPA. However, there are other developments that make data privacy more of a priority.
These are:
The search giant is extremely serious about tracking and managing consent. Google consent mode requires businesses to get explicit permission from users for their information to be captured.
If the users decline or opt out, you cannot collect their data or track them across the internet.
To serve ads through Google AdWords or earn AdSense revenue in Europe, you must integrate with an approved consent management platform (CMP), like Osano.
Businesses that haven’t integrated a vetted CMP have reported getting error messages when they log into AdWords.
Google might even broaden the scope of consent mode to cover SEO in general by making it a part of a website’s trust signals.
While search mode is enforced in Europe and the UK, it’s not yet required in the USA. However, as various states come up with data protection regulations, this might become important soon.
The use of artificial intelligence is becoming more mainstream. Organizations are using it to automate tasks, including powering chatbots as the first line of customer support.
AI is personalizing communications and services for customers.
It can quickly analyze vast amounts of data for businesses. Industries like healthcare, insurance, finance, and recruitment use it to make decisions based on its findings.
The problem is, to train AI, you need to provide it with a lot of information. Often, this is data collected from customers. If it is not governed and trained appropriately, it might reveal personal information used in its training data.
And, if this data is biased in any way, the AI system could end up making unfair decisions.
Global privacy standards and consumer privacy acts such as the EU AI Act and GDPR provide guidance on AI governance, training methods, and ways to reduce bias in algorithms. These ensure that the data is being used, managed, and stored responsibly.
As artificial intelligence technologies develop, so will the regulations around them. Investing in comprehensive data privacy now will save you the extra work of trying to comply with the regulations later.
We mentioned the CCPA earlier, which is a privacy law enacted by the state of California. As of now, the USA doesn’t have a national data privacy law to protect consumers, but individual states are trying to fill that gap.
Currently, 20 US states, including California, have their versions of data privacy laws, and the number is expected to increase. Not having a data privacy framework for your business might put you at a disadvantage.
Third-party cookies are small bits of code that websites store on a user’s computer. They don’t come from the website they visit—hence the name. These are installed by third parties.
The purpose of these cookies is to track the activity of the user as they browse the internet. Then, based on their browsing behavior and history, companies can show users relevant ads.
So, why are these cookies so controversial?
These files are usually installed without the user knowing, which means their information—what websites they visit, what products they look at—is being collected without their permission.
Consumers and data privacy advocates don’t like this violation of user privacy. That’s why Google had announced it would remove third-party cookies from its Chrome browser. This was a phased rollout that began on January 4th, 2024, and was scheduled to be implemented across 100% of its users by the third quarter of the year.
However, this decision has since been reversed. Instead, the search giant will offer Chrome users more control over their web browsing privacy. Google claimed it “would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time.”
However, the specifics of this new approach have yet to be described.
It is important to note that Chrome holds over 65% of the browser market share worldwide and over 54% in the USA.
Even though third-party cookies are still an option in Chrome, digital marketers should still explore new ways to track user data to stay on the right side of regulations and secure consumer trust.
Businesses must collect first-party data if they want to track their customers. Of course, any data they collect will have to be managed according to data privacy regulations.
That makes consent management platforms like Osano all the more important.
With Osano, building, managing, and scaling your privacy program becomes simple. Schedule a demo or try a free 30-day trial today.